Collecting Website Usage Information
We collect usage information when you visit our website in order to improve the user experience. We use Cookies and Pixel tags to collect this data. Cookies are small files containing a string of characters that are stored in a browser-related file on your computer’s hard drive when you use our website. Our cookies are set by Google Analytics, Doubleclick, and our server, and are a mix of session, persistent and third-party. Pixel tags are small graphic files that are placed on our pages. Cookies and Pixel tags are widely used on most major websites. No personally identifiable information is tracked or kept.
Please see our website terms and conditions for details about how we collect, store and protect your personal data.
Google Analytics
We use Google Analytics on our website to track your actions and help us optimise our site for conversions and usability. While we can see data gathered over a timeframe, we do not collect personally identifying information from any source as part of the terms of service of Google Analytics.
A condition of our use of Google Analytics is that we make reasonable endeavours to bring to your attention the following statement:
This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.
We have implemented Google Analytics demographic and interest reporting based on the Google Display Network in order to provide information about users that is used to optimise our website. Any data collected by Google for the purposes of Google Analytics will be treated according to Google’s Privacy Policy, if you would like to opt out of being tracked by Google Analytics, then you can do so using the Google Analytics Opt-out Browser Add-on.
Do Not Track
If you are using a modern browser, you have the option to enable a “Do Not Track” feature in the browser’s privacy settings.
This has no effect on whether we collect any information you directly submit to us, but may restrict our ability to measure your anonymous path through our website or certain information about your browser/operating system.
